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ERICKA CANTAVE
Event Director

“At a very young age, I decided that fashion was my passion and dedicated myself to it. I studied fashion design, and after, I continued with a higher degree in management and design”

Dear Members of TREND Seattle,

I would like to take this opportunity to introduce myself. My name is Ericka Cantave. I am excited to work with all of you as your NEW Event Director of TREND Seattle. This is an incredible opportunity for me to continue the legacy of this 70-year-old organization. All of us are counting on this show to maintain business, but more importantly grow it. From here, I look forward to the challenge of expanding both Exhibitor and Buyer attendance and diversifying the product mix to create an atmosphere that is inviting to all. We can only get stronger from here.

My future vision is very much aligned with the goals and focus of TREND Seattle. As an E-commerce Strategy Manager, Women’s Apparel Buyer and an Event Planner over the last 12 years, I have had the opportunity to travel to many countries attending a variety of markets. I have immersed myself in the e-commence and social media world, enhancing brand positioning as well as company growth. I have so many new ideas that focus on engaging more buyers and exhibitors, reenergize our current membership and developing relationships beyond our current reach and markets.

The last year had really tested the apparel industry. We should not only adapt to those changes but be ahead of the curve. Many of us have already seen boutiques dig-in and change up strategy over this past year. This is what I want to implement within my new role as Event Director.

I can promise one thing, which is, I will continue to work for you! I look forward to meeting ALL of you in August.

Best regards,

Ericka Cantave